Email and SMS marketing are two distinct forms of digital marketing strategies that businesses use to communicate with their customers and promote their products or services. Both methods involve sending messages to individuals or groups of people, but they use different channels and have their unique advantages and challenges.
Email marketing involves sending promotional messages, newsletters, updates, or other content to a list of subscribers via email. Here’s how it works:
SMS marketing involves sending short text messages (SMS) to individuals’ mobile phones. Here’s how it works: